Our Story

DAZ is more than jewelry—it’s a story of resilience, community, and giving back.

The name DAZ comes from Disco, Abbey & Zelda, Vero's beloved dogs.

After losing her job and battling triple-negative breast cancer, Vero began live selling on Whatnot to help pay the biils. What started as a new chapter quickly grew into a passion and ultimately became DAZ.

During Vero’s breast cancer journey, the 305 PINK PACK was there for her when she needed support most. Today, DAZ is proudly dedicated to breast cancer awareness and giving back to the 305 PINK PACK, helping support the community that once supported her.

At DAZ, every piece is Styled with Purpose.